What an audit actually looks like.
Every client receives the same thing: a GEO Visibility Score across four AI platforms, a model-by-model competitive analysis of who IS getting recommended and why, and a 90-day execution plan their team can actually run.
Below are real audits — property details anonymized, methodology and findings intact. Same format. Same level of detail. These are illustrative examples drawn from three properties we’ve worked with; they show the format and depth every client receives.
Amsterdam — 5-star Luxury
Client: Luxury 5-star hotel, Leading Hotels of the World member
Location: Amsterdam, Netherlands
A hotel with Michelin-starred dining and decades of brand authority — measured against 60 real traveler queries across ChatGPT, Claude, Perplexity, and Gemini.
GEO Visibility Score: 36.7 / 100
Status: Afterthought. Strong validation authority — guests who already know the hotel confirm it through the models. But weak discovery optimization — when a traveler asks “best luxury hotel in Amsterdam,” this property doesn’t surface for initial consideration.
Tobago — Boutique Villas
Client: Independent boutique villa resort
Location: Tobago, Caribbean
A small-footprint independent resort with loyal repeat guests and no parent brand — measured against 60 traveler queries across four AI platforms.
GEO Visibility Score: 47.1 / 100
Status: Considered option. Trust is built — the property validates well when named. Discovery is the bottleneck. When a traveler asks about Tobago villas, this property is in the consideration set but not leading it.
Providence — Downtown Boutique
Client: Independent boutique hotel
Location: Providence, Rhode Island
A downtown Providence boutique hotel with strong neighborhood positioning and mixed review sentiment — measured against 60 traveler queries across four AI platforms.
GEO Visibility Score: 44.1 / 100
Status: Considered option. Two problems, not one: structural indexing gaps on ChatGPT and reputation sentiment issues affecting the language models use to describe the property. A dual-path intervention was required.
Want to see the full report?
Every client receives a complete audit in the same format. The full report includes detailed model-by-model breakdowns, citation source analysis, and a customized 90-day execution plan.