We run hundreds of real traveler queries across ChatGPT, Claude, Perplexity, and Gemini — measure exactly how your hotel gets recommended (or ignored) — and give your team a clear plan to become the first name AI suggests in your market.
Get on the Ghost List
Luxury 5-star hotel
Boutique villa resort
Independent boutique hotel
One number that tells you where you stand — across all four major AI platforms.
We run hundreds of real traveler queries against ChatGPT, Claude, Perplexity, and Gemini. The score captures how often — and how favorably — your hotel surfaces in the answers they return. A single 0–100 number, meaningful across every hotel in your market.
The field, model by model — who gets named, and why.
For every hotel the AI recommends instead of yours, we capture the language it uses, the citations it leans on, and the sources driving its picks. You see the full competitive frame each model operates within — not just your position, but the logic behind every recommendation.
Prioritized actions sequenced by impact — not theory.
A concrete 90-day playbook your team can run without a GEO specialist. Actions across content, listings, schema, reviews, and PR — each mapped to a specific model behavior it's designed to shift. With effort estimates, sequencing, and expected score impact.
The models change. Your competitors change. You get the delta.
Every quarter we re-run the full audit and ship an intelligence brief: score movement, new entrants, model behavior shifts, and the next moves to make. You don't just track progress — you stay ahead of a market that's moving faster than any annual review cycle.
"56% of travelers used AI for planning, booking or in-destination assistance in the past 12 months — up from 33% in early 2025."
"LLMs now account for 33% of trip research — four times what they did in 2024 — within striking distance of traditional search at 35%."
"A quarter to a third of U.S. and European travelers are already interested in booking travel via an AI assistant — inside a chat platform or via an agentic browser."
Independent hotels competing against branded flags for the same traveler queries — where brand recognition doesn't exist to save you.
City hotels where neighborhood-specific searches — "hotel in Le Marais," "where to stay in Shoreditch" — decide the booking before brand loyalty kicks in.
Destination properties where answering "where should I stay in [region]" is the entire booking funnel — and the AI's first recommendation captures almost all the consideration.
Spa, retreat, and longevity properties competing on high-intent query language — "best wellness retreat for stress" — where specificity matters more than star ratings.
Five-star and Leading Hotels properties whose brand authority drives strong validation — but get out-discovered by competitors with better AI optimization.