Blog
Field notes on GEO.
How AI answer engines pick hotels — the patterns we see across audits, the tactics that move scores, and the changes in model behavior that hotels need to track.
By Leslie Siu
Reddit · GEO · AI Recommendations
The Reddit Threads Deciding Which Hotels AI Recommends
Reddit feeds Gemini's hotel recommendations through a $60M Google licensing deal. Most independent hotels aren't in the threads that matter.
By Josh Shaw
GEO · AI Recommendations · Booking Funnel
The 4 Decision Moments: How AI Actually Recommends Hotels
AI doesn't rank your hotel once. It decides your fate four separate times — and most properties only optimize for one of them.
By Josh Shaw
FAQ · GEO · AI Citations
How to Write an FAQ Page That AI Actually Cites
The most quoted page on your website is the one most hotels write for the wrong reader.
By Josh Shaw
llms.txt · GEO · Infrastructure
The File That Talks to the Robots
What llms.txt is, and why your hotel is invisible without one