One audit. Or an ongoing seat at the table.
- — Full GEO Visibility Score
- — Competitive analysis — model by model
- — 90-day execution plan
- — Quarterly re-scoring
- — Strategy call with the team
- — Full GEO Visibility Score
- — Competitive analysis — model by model
- — 90-day execution plan
- — Strategy call with the team
- — No re-scoring
Answers to the questions we get most.
What is Watermelon Ghost?
Watermelon Ghost is a Generative Engine Optimization (GEO) service for independent hotels. We measure how AI answer engines — ChatGPT, Claude, Perplexity, and Gemini — recommend hotels in a given market, then ship a 90-day execution plan to move a property from invisible to recommended. Founded in 2025, built on Search in Revolt, the first published GEO framework for hospitality.
What is GEO?
GEO stands for Generative Engine Optimization — the practice of optimizing a business’s presence so that AI answer engines (ChatGPT, Claude, Perplexity, Gemini) recommend it when users ask for a recommendation. It is related to but distinct from SEO: SEO ranks pages in a list, GEO influences how a single generated answer names businesses. For hotels, being absent from an AI’s shortlist means the booking conversation never reaches your site.
How much does a hotel GEO audit cost?
Two options. One-Time Audit: $1,800 for the full GEO Visibility Score, competitive analysis, and 90-day execution plan — no ongoing tracking. Quarterly Subscription: $300/month (billed $900 quarterly, 12-month commitment) for the same audit plus quarterly re-scoring, model-behavior tracking, and delta reports.
How long does a GEO audit take to deliver?
Ten business days from signed engagement to delivered report. We include a 10-business-day delivery guarantee on the final report — if we miss the delivery window, you receive a full refund. The 90-day execution plan is designed for your marketing team to run without additional engineering support.
Who is Watermelon Ghost for?
Independent boutique, lifestyle, luxury, urban, resort, and wellness hotels — especially members of Small Luxury Hotels of the World (SLH), Leading Hotels of the World (LHW), and Design Hotels. That is where the AI visibility gap is most commercially painful and where positioning-language work has the biggest impact. We do audit brand-flagged properties when the property team owns their own marketing.